The Year 10 Business students started on an exciting project at the end of summer term and last week saw the culmination of all their hard work. Coca Cola Enterprises Ltd wants to work with a creative company to develop a new soft drink brand and the companies with the best ideas will be invited to Wembley Stadium to compete in their grand final. They are looking to launch the new brand in time for the Olympics.

The students had to work in groups of no more than eight to create a new drink ensuring that they considered costing, packaging (needed to be environmentally friendly, practical and economical) and a branding/marketing campaign. Once their plan was prepared, the business team were keen to see whether the students could entice Dragon's to invest in their ideas. Ginny Hawkley from 4C, a High Wycombe based company who encourage local business people to help others such as start-ups, charities and schools kindly arranged a team of six to visit the school to assist. The Dragon’s listened to the students’ very professional pitches, giving constructive criticism as well as much praise for the effort put in by each team.

The students welcomed such an opportunity to pitch their ideas within a ‘real’ business context and are excited at the prospect of more business projects following this session.